help! my google adwords quality scores are poor

Help! my google adwords quality scores are poor By: Josh Prizer

For pay per click advertisers, getting high AdWords quality scores is vital. If you are seeing your scores marked as "poor" or tagged with "Inactive for Search" by Google, then it's time to take action. You don't want your once jumping pay per click campaign to be stagnant.

The problems? They could be many. It could be that your ad copy is not relevant and engaging enough. It could be that your keywords are too broad. It could also be that your ad groups are too large. Or, one of several other issues.To turn your ad campaign into a winner, especially in the eyes of Google, you'll need to make an extended effort. The changes and shifts you make may not be easy. You'll need to log in the time and effort. But intelligent effort can make you into a top competitor and keep your PPC cost down at the same time.The client accounts we see at our pay per click managment company almost always have to be overhauled.

Google Adwords has changed -- those old account structures are no longer as effective as they once were and you need to adjust as well.Look at your account. Are there a couple campaigns, with a few ad groups in them and tons of keywords in each ad group? Chances are you aren't as tightly targeted and relevant as you need to be for those searching on your keywords.To help your Google Quality Score, your ads will need to be dialed in correctly. Without focus your click through rates and ad groups will suffer, dragging down your entire campaign.A second way to boost your Quality Scores may sound simple in theory, but our clients have often had trouble with the execution before they came to us.

Do you continually test your ad copy? Are you running split tests daily on every keyword and constantly changing them to crank up your click through rates and conversions?If you are investing a good chunk of money in today's PPC marketplace, you've got to protect it. Not only is it becoming more and more competitive, the Quality algorithms that the PPC engines throw at advertisers force you to refine and optimize -- not once, but as an ongoing practice.Make the effort! A successful pay per click program needs a knowledgeable manager whether it be yourself or you hire out.

If your man hours are just not there, look to a pay per click management company. Don't short change yourself when it comes to the energy you put into PPC. Unattended keywords can drain on your funds on a daily basis, so don't delay!